The Regional Office of Sustainable Tourism (ROOST) in cooperation with the Towns of Wilmington, Jay, Upper Jay, and Ausable Forks, is undergoing a branding study and is looking for stakeholders, residents, and visitors to complete an online survey. The survey is designed to help better understand what motivates people to visit the Whiteface Region in New York’s Adirondack Mountains. Respondents are asked questions about their perception of particular activities, such as hiking, fishing, mountain biking, dining, and visiting area attractions.