ROOST wins three honors during the 2021 New York State Tourism Excellence Awards, recognizing the work the organization accomplished during 2020. ROOST’s “Pathway Forward Strategy” took home awards in the categories of “Best COVID Response Marketing Effort to Pivot to Success” and “Most Significant COVID-Related Impact in Support of A Community and/or Local Businesses.” Additionally, ROOST was recognized for “Excellence In Tourism Marketing” in the Public Relations category for the “Politely Adirondack” campaign.