ROOST recently began using a service called Zardigo, that allows them to see high frequency, high-resolution geolocation data. This means they are able to track phones, within a certain radius, to look at data like who is visiting the region, what they’re doing and how soon after looking at the region’s website they are visiting. The Sun Community News reports they are also able to track credit card swipes to see what visitors are spending money on and where.