The Upper Saranac Foundation’s (USF) new Wake Smart campaign seeks to raise awareness about the impacts that wakeboats have on lake ecology and other users. The Wake Smart initiative launched on Memorial Day weekend, with signage at public access areas on Upper Saranac Lake as well as a mailer campaign, social media posts and a webpage with resources on how to enjoy wakeboating while also sharing the lake, protecting plants and wildlife, and preventing the spread of invasive species.